On Thursday March 27, PSFK hosts a day of trends, inspiration and creative ideas. Designed to fuel creative professionals, the conference features speakers and topics that have been thoughtfully selected from a wide range of industries.

The day will include an interview with Eric Ripert (the NYC based chef with three Michelin stars) on how he finds inspiration to continually update his menus and brand; to a review of social media and the creative opportunities that it presents, to an exploration of New York culture; to an insight into how collaborative co-working is fueling a diverse range of businesses including NASA and Etsy.com; to a session exploring solutions for the challenges faced by three charities sponsored by the Art Directors Club.

Want to get an idea about what will happen? The video below is a slightly quirky extract from the event in 2007.

Click To View 'Highlights' From PSFK Conference New York 2007

UPDATE: THIS EVENT IS NOW SOLD OUT. TO HEAR ABOUT NEW PSFK EVENTS PLEASE LEAVE YOUR DETAILS HERE .

Confirmed Speakers

Allan Chochinov - Core77
Andrew Hoppin - NASA
Doug Jaeger - The HappyCorp
Ricky Van Veen - College Humor
Eric Ripert - Le Bernardin
Graham Hill - Treehugger
Grant McCracken - MIT
Greg Verdino - Crayon
Jeff Staple - Staple Design
Jeffrey Hollender - Seventh Generation
Johnny Vulkan - Anomaly
Josh Spear - Undercurrent
Lourenço Bustani - Mandalah
Marc Alt - Marc Alt + Partners
Marc Schiller - Electric Artists
Robert Kalin - Etsy
Mike Hudack - Blip.TV
Noah Brier - Likemind
Noelle Weaver - SS+K
Sascha Lewis - Flavorpill
Steve Rubel - Edelman
Steve Bryant - Thrillist
Jen Chung - Gothamist
Mike Monello - Campire Media
David Cohn - Vice/VBS
Faris Yakob- Naked

 + more to be announced

Agenda

8.00 Registration 

8.30 Welcome ( Piers Fawkes) 

8.45 Pattern Recognition
Grant McCracken (MIT) explains the importance of inspiration, providing a framework for which to gather, monitor and react to trends and ideas in culture and business.

9.15 Does New York Matter?
Faris Yakob (Naked) lead a group of local New Yorkers in a discussion about the role of New York culture on the global stage. Panel includes Jen Chung (Gothamist), Sascha Lewis (Flavorpill), Doug Jaeger (LVHRD)and Steve Bryant (Thrillist).

10.00 Collaborative Co-Working
Robert Kalin (Etsy) and Andrew Hoppin (NASA) explain how they engage their customers, staff, partners and the community with co-working spaces (real and virtual). Moderated by Greg Verdino (Crayon)

10.40 Break 

11.00 Ideas That Cross Borders 
Lourenço Bustani ( Mandalah) highlights Latin American brands to watch and explains the cultural trends driving consumption through the lens of the continent’s capital city, São Paulo.

11.30 Tomorrow's TV
How has digital changed the delivery, content, sponsorship and future of television? Florian Peters leads a panel of industry experts that includes Mike Hudack (Blip.TV), David Cohn (Vice TV), and Mike Monello (Campfire) discuss the opportunities and challenges.

12.15 Finding Inspiration
Michelin star chef Eric ripert ( Le Bernardin) explains how he seeks inspiration for his menu, service and brand. 

1.00 LUNCH

2.00 The Dumbest Smartest design problem 
An object lesson in strategy and creative thinking from Allan Chochinov (Core77): People often assert that real value isn't in the answer we provide, but in the question we ask. Well, what happens when we ask a supremely stupid question in the hopes of driving innovation? A lot, actually.

2.30 Social Media
In a 'new guns' versus 'marketing gurus' debate, Josh Spear(Undercurrent) & Noah Brier  (Likemind) join Marc Schiller (Electic artists) & Steve Rubel (Edelman) to debate how social media will change in 2008 and how companies can leverage this digital phenomenon in the most rewarding way. Moderated by Noelle Weaver (SS+K).

3.15  Good Business 
is good the new green? Does being good mean making good profits? Marc Alt leads a panel with Graham Hill (Treehugger), Johnny Vulkan (Anomaly), Jeff Staple (Staple Design)and Jeffrey Hollender ( Seventh Generation) to investigate this key trend driving business.

4.00 Creative Activism
In this session , PSFK will worl with Art Directors Club to connect creative thinkers with a non-profit cause. ADC Moderators Daphne Baxter, Roger Baxter, and Sara Bamber will lead the audience to come up with innovative action plans to benefit the Trey Whitfield School.

5.00 Beer Money to Board Meetings
College Humor co-founder Ricky Van Veen describes the lessons he learned from building and monetizing a niche web content business.

5.30 Closing remarks (Piers fawkes)

Main Sponsors
The Art Directors Club

Misc Details
Time has been built in for networking. Ticket price includes coffee and lunch and WiFi should be avalable too. 

Pay For Speak
PSFK operates a policy against the conference standard of 'Pay For Speak'. You are paying $300 to see these people speak because we're inspired by them not because those speakers have paid to be on stage by bunging us some sponsorship cash. Saying that, if an individual really inspires us, just because their company is a sponsor, it doesn't discount them from speaking.

* Speakers and agenda subject to change